The Gatsby Experience – Events
Gatsby is all about creating the perfect identity – or brand – for your event. We believe that creativity it more than just having a new idea, it’s about having the perfect idea. This kind of creativity is the result of a commitment to a creative process that is focused on developing an intimate understanding of its subject. The value of true creativity is that it effectively and accurately communicates the message you hope to convey with your event.
The following steps will allow us to get to understand who you are and about the event you’re planning to help us create the perfect identity for your event. This process will serve as the foundation for everything else we design, and each step will allow us all to work towards making your event perfect. Throughout the process collaboration is key. You’ll find that we are agile, flexible, responsive and fun to work with. Here’s what it will look like…
This is where our relationship starts. Together, we’ll talk through all the aspects of your event: its purpose and goals, the kind of experience you want for your guests and the general feel you’d like it to have. We will begin to develop the brand for your event as we work towards gathering all the information necessary to have the perfect idea.
The Inspiration Board
Based on what we learned in The Huddle, we’ll develop an inspiration board filled with images, colors, textures and ideas. We will present our vision for how to best capture the essence of your event. This will be entirely collaborative and your feedback will help us refine and edit the various elements and concepts we’ve chosen to make up the event’s brand.
The Style Guide
After receiving your feedback on the Inspiration Board, we’ll develop a 10 page booklet that will serve as the ultimate resource for the style of your event. The look, feel and essence of your event will be captured in these pages, and it will allow us all to have a common vocabulary to draw from as we move forward to design the suite of visual elements for your event.